http://thisisbrandx.com/2011/04/overnight-life-coachellas-campground-culture/When we did Phish we learned a lot from them,” [concert promoter Goldenvoice President Paul] Tollett said. “And when we told them what we do for camping, they said, ‘Oh yeah, that’s nice, we got a way better way.’ They showed us the car camping concept, and how they’re able to keep that safe and fun.”
From an article about Coachella's vibrant car camping scene by Daniel Siegal on the Brand X website. Photo from article by Jay L. Clendenin.
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